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The band's success in the US was also limited by not touring there until 1968. Because of a dispute over US distribution rights, "Wild Thing" was released (along with the first album of the same name) on two labels: Fontana and Atco. It was recorded in one complete take (take two) at Olympic Studios in London, with Keith Grant engineering. Its combination of a simple heavy guitar riff and flirtatious lyrics helped it to quickly become a garage rock standard. Their most famous hit was the single " Wild Thing" (written by Chip Taylor) (the song on the B-side of the single depended on the country where it was sold) which, with the help of television exposure on Thank Your Lucky Stars, reached number 2 in the UK (b/w Reg Presley's song "From Home") and number 1 in the United States in July 1966. They recorded on Page's Page One Records, and Page also leased them to CBS for the debut single "Lost Girl".
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They were signed by Larry Page, manager of the Kinks, in 1965. In 1964 they were joined by Pete Staples (bass) and Chris Britton (guitar) and became the Troggs.
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Reg Presley (lead vocals) and Ronnie Bond (drums) were childhood friends and in the early 1960s formed an R&B band in their home town of Andover.